
Cultivating Media Partners to Combat Substance AbuseSince 1993, Drug Free Pennsylvania has worked with Pennsylvania media to promote anti-drug messages through an ongoing statewide media campaign, its Media Partnership program.
Annually, the Pennsylvania media contribute more than $1 million of free television and radio broadcast time and newspaper and billboard space. The Media Partnership program allows Drug Free Pennsylvania to…
- Send a strong message that illegal substance abuse is socially unacceptable.
- Reinforce children's anti-drug and alcohol attitudes, which helps their resolve against using these substances.
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