Developing Your Expertise
Workshops for Educators and Prevention Specialists
This training includes an introduction to media literacy, and a hands-on deconstruction of print and broadcast advertisements with an emphasis on process. Participants focus on developing analytical and technical skills related to viewing and producing media messages. Developing knowledge skills to deconstruct alcohol advertising and illegal drug messages is also included.
Click here for a schedule of upcoming presentations.
Workshops for Youth
This workshop engages youth to develop anti-drug public service announcements. It begins with planning, identifying target audiences, conducting research on attitudes, and selecting media venues for placing messages. Media involvement is a necessary element in the program. It culminates in creating youth-produced spots.
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Critical Eye on the Media
Media Literacy Conference
for Substance Abuse Prevention
June 19-20, 2008 |
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The Critical Eye on the Media conference will feature two of the top authorities in the field of media literacy: Dr. Renee Hobbs from Temple University and Dr. Brian Primack from the University of Pittsburgh. The curriculum materials that will be presented are aligned to several of Pennsylvania’s academic standards. In addition, you will receive tools to use with students, sample lesson ideas from practitioners, resources, constructive advice, and a free copy of Drug Free Pennsylvania’s, The Media Straight Up! Critical Thinking Skills for Pennsylvania’s Youth. Networking and learning from experts in the field are added bonuses.
Click here for more information about the conference.
To request more information, go to the Contact Us section.
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