CRM Opportunities

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CRM Opportunities

Cause-Related Marketing (CRM) is a commercial partnership between a non-profit organization, such as Drug Free Pennsylvania, and a company. It involves associating a non-profit’s logo with a company’s brand, product or service. This can benefit both organizations. CRM can

encourage sales for the business, as well as raise funds for Drug Free Pennsylvania.

Cause-related marketing is good business, according to Cone Roper studies:

  • 61% of consumers believe cause-related marketing should be a standard business practice.
  • 83% of consumers say that they have a more positive image of a company that supports a cause they care about.
  • 78% of adults said they would be more likely to buy a product associated with a cause they care about, if price and quality are equal.

Your Company Benefits from a Partnership with Drug Free Pennsylvania

  • You can enhance and differentiate your product or service by building in a social value.
  • CRM offers your company valuable public relations opportunities as you promote your partnership with Drug Free Pennsylvania.

Choose From These Types of Partnerships

  • Strategic AllianceThis is a multi-year partnership that creates new programs to support Drug Free Pennsylvania’s long-term strategic plan.
  • Sponsored Program – Your company underwrites an existing program.
  • Market Promotions – Your company can underwrite a targeted promotion or event annually or for a specified period of time.