Cultivating Media Partners to Combat Substance Abuse
Since 1993, Drug Free Pennsylvania has worked with Pennsylvania media to promote anti-drug messages through an ongoing statewide media campaign, its Media Partnership program.
Every six months, Drug Free Pennsylvania distributes public service announcements (PSAs) to television, radio and print media. The high-quality PSAs are simple, hard hitting and convey anti-drug messages. Annually, the Pennsylvania media contribute more than $1 million of free television and radio broadcast time and newspaper and billboard space. The Media Partnership program allows Drug Free Pennsylvania to…
- Send a strong message that illegal substance abuse is socially unacceptable.
- Reinforce children’s anti-drug and alcohol attitudes, which helps their resolve against using these substances.