A business and a non-profit group, such as Drug Free Pennsylvania, can collaborate on cause-related marketing (CRM). It entails connecting a non-emblem profit’s to a business’s name, reputation, or line of goods or services. Both organizations stand to gain from this. Using CRM promote the company’s sales and raise money for Drug Free Pennsylvania.

Cone Roper studies suggest that cause-related marketing is beneficial for business:

According to 61% of customers, businesses should routinely engage in cause-related marketing.

Consumers who support a cause are more likely to have a favourable opinion of a company, according to 83% of respondents.
If price and quality are equal, 78 percent of adults said they would be more likely to purchase a product linked to a cause they support.