Professional Development

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media
Professional Development

Developing Your Expertise

3rd Annual Media Literacy Conference

3rd Annual Media Literacy Conference

Media Literacy and Its Impact on Substance Abuse

March 25-26, 2010

Drug Free Pennsylvania’s third annual media literacy conference, Media Literacy and Its Impact on Substance Abuse, will feature three of the top authorities in the field of media literacy: Dr. Renee Hobbs from Temple University, Dr. Brian Primack from the University of Pittsburgh and Dr. Jean Kilbourne. The goal of the conference is to provide educators and other professionals with an understanding of the core concepts of media literacy to help teach kids how to make healthy lifestyle decisions regarding substance abuse.

Participants will gain the skills needed to reach our kids through interactive, hands-on applications in media literacy including: dissecting advertisements, writing public service announcements (PSA), and analyzing the way companies market their products. These skills can then be implemented in the classroom, or during after-school programs or family sessions.

Participants will also receive a free copy of The Media Straight Up! Critical Thinking Skills for Pennsylvania’s Youth curriculum guide.

Click here for more information about the conference.

Workshops for Educators and Prevention Specialists

This training includes an introduction to media literacy, and a hands-on deconstruction of print and broadcast advertisements with an emphasis on process. Participants focus on developing analytical and technical skills related to viewing and producing media messages. Developing knowledge skills to deconstruct alcohol advertising and illegal drug messages is also included.

Workshops for Youth

This workshop engages youth to develop anti-drug public service announcements. It begins with planning, identifying target audiences, conducting research on attitudes, and selecting media venues for placing messages. Media involvement is a necessary element in the program. It culminates in creating youth-produced spots.

To request more information, then please contact Jeanne Troy, Director of

Development and Communications.

 

Media Campaign Overview

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media

Media Campaign Overview

 

Using the Media to Create Awareness

Americans, especially youth, are big consumers of media. The media influences our decisions and actions by informing us about what is going on in our communities and trends in our culture. Drug Free Pennsylvania uses the power of the media to reach young people and their parents with information and positive drug-free messages through these major initiatives:

  • Media Partnership Campaign – Drug Free Pennsylvania works with broadcast and print media across the Commonwealth to promote anti-drug messages through an ongoing statewide public service campaign.
  • Media Literacy Program – Working through educators, this program teaches students how to critically evaluate the drug and alcohol information they receive from today’s media so they can make healthy informed choices.

Click here to learn more about our media projects.

Board of Directors

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about

Board of Directors

Government Advisors

  • Edward G. Rendell, Governor
  • Tom Corbett, Attorney General

Officers

  • Chairperson:

    Douglas Dyer, President, PCI Insurance, Inc.

  • Vice Chairperson and Secretary:

    Diane Seibert, Patient Advocacy Project Manager, Pennsylvania Medical Society

  • Treasurer:

    Charles Kern, Chief Executive Officer, Kern and Company, P.C.

Board of Directors

  • Richard Bloomingdale, President, Pennsylvania AFL-CIO
  • Joseph Calhoun, Corporate Development & Acquisitions, Paraco Gas Corporation
  • Leonard Ference, Principal, Mechanicsburg Middle School
  • Jeffrey Greenawalt, HealthcareData Company, LLC
  • George Grode, Highmark Blue Shield (Retired)
  • Michael Harle, President, Gaudenzia, Inc.
  • Michael McCarthy, Counsel to Chairman James Cawley, Public Utility Commission
  • Carolyn Shipley, Instructional Services Specialist, Appalachia Intermediate Unit 8
  • James Thomas, Executive Director, Consumer Satisfaction Services, Inc.
  • Michael Warfel, Vice President of Government Affairs, Highmark Blue Shield

Heroin

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drugs

Heroin

 

Heroin

What is Heroin?

 

Heroin is a highly addictive drug derived from morphine, which is obtained from the opium poppy. It is a “downer” or depressant that affects the brain’s pleasure systems and interferes with the brain’s ability to perceive pain.

What are the street names/slang terms for Heroin?

 

Big H, Blacktar, Brown sugar, Dope, Horse, Junk, Mud, Skag, Smack.

What does it look like?

 

White to dark brown powder or tar-like substance. Although purer heroin is becoming more common, most street heroin is “cut” with other drugs or with substances such as sugar, starch, powder milk, or quinine.

How is it used?

 

Heroin can be used in a variety of ways, depending on user preference and the purity of the drug. Heroin can be injected into a vein (“mainlining”), injected into a muscle, smoked in a water pipe or standard pipe, mixed in a marijuana joint or regular cigarette, inhaled as smoke through a straw, known as “chasing the dragon,” snorted as powder via the nose.

What are its short-term effects?

 

The short-term effects of heroin abuse appear soon after a single dose and disappear in a few hours. After an injection of heroin, the user reports feeling a surge of euphoria (“rush”) accompanied by a warm flushing of the skin, a dry mouth, and heavy extremities. Following this initial euphoria, the user goes “on the nod,” an alternately wakeful and drowsy state. Mental functioning becomes clouded due to the depression of the central nervous system. Other effects include slow and slurred speech, slow gait, constricted pupils, droopy eyelids, impaired night vision, vomiting, constipation, decreased sexual pleasure or indifference to sex, and reduced appetite.

What are its long-term effects?

 

Long-term effects of heroin appear after repeated use for some period of time. Chronic users may develop collapsed veins, infection of the heart lining and valves, abscesses, cellulites, and liver disease. Pulmonary complications, including various types of pneumonia, may result from the poor health condition of the abuser, as well as from heroin’s depressing effects on respiration. In addition to the effects of the drug itself, street heroin may have additives that do not really dissolve and result in clogging the blood vessels that lead to the lungs, liver, kidneys, or brain. This can cause infection or even death of small patches of cells in vital organs. With regular heroin use, tolerance develops. This means the abuser must use more heroin to achieve the same intensity or effect. As higher doses are used over time, physical dependence and addiction develop. With physical dependence, the body has adapted to the presence of the drug and withdrawal symptoms may occur if use is reduced or stopped.

Withdrawal, which in regular abusers may occur as early as a few hours after the last administration, produces drug craving, restlessness, muscle and bone pain, insomnia, diarrhea and vomiting, cold flashes with goose bumps (“cold turkey”), kicking movements (“kicking the habit”), and other symptoms. Major withdrawal symptoms peak between 48 and 72 hours after the last dose and subside after about a week. Sudden withdrawal by heavily dependent users who are in poor health can be fatal.

What is its federal classification?

 

Schedule I

Source

 

Drug Enforcement Administration (DEA) & National Institute on Drug Abuse (NIDA)

Click on the link below to download the fact sheet for this drug:

 

Heroin Fact Sheet (PDF)

 

Tobacco

Categories
drugs

Tobacco

 

Tobacco

What is Tobacco?

 

Tobacco is an agricultural crop.

What are the street names/slang terms for Tobacco?

 

Chew, Dip, Fags, Smoke.

What does it look like?

 

Brown cut up leaves.

How is it used?

 

Tobacco is usually smoked. Sometimes tobacco leaves are “dipped” or “chewed” so the nicotine is absorbed via the gums.

What are its short-term effects?

 

When a person smokes a cigarette, the body responds immediately to the chemical nicotine in the smoke. Nicotine causes a short-term increase in blood pressure, heart rate, and the flow of blood from the heart. It also causes the arteries to narrow. Carbon monoxide reduces the amount of oxygen the blood can carry. This, combined with the effects produced by nicotine, creates an imbalance in the demand for oxygen by the cells and the amount of oxygen the blood is able to supply.

What are its long-term effects?

 

It is now well documented that smoking can cause chronic lung disease, coronary heart disease, and stroke, as well as cancer of the lungs, larynx, esophagus, mouth, and bladder. In addition, smoking is known to contribute to cancer of the cervix, pancreas, and kidneys. Researchers have identified more than 40 chemicals in tobacco smoke that cause cancer in humans and animals. Smokeless tobacco and cigars also have deadly consequences, including lung, larynx, esophageal, and oral cancer. The harmful effects of smoking do not end with the smoker. Women who use tobacco during pregnancy are more likely to have adverse birth outcomes, including babies with low birth weight, which is linked with an increased risk of infant death and with a variety of infant health disorders. The health of nonsmokers is adversely affected by environmental tobacco smoke (ETS). Each year, exposure to ETS causes an estimated 3,000 non-smoking Americans to die of lung cancer and causes up to 300,000 children to suffer from lower

respiratory-tract infections. Evidence also indicates that exposure to ETS increases the risk of coronary heart disease.

What is its federal classification?

 

Schedule I

Source

 

American Heart Association (AHA); Centers for Disease Control and Prevention (CDC)

Click on the link below to download the fact sheet for this drug:

 

Tobacco Fact Sheet (PDF)

Media Literacy Campaign

Categories
media
Media Literacy Campaign

Helping Kids Become Media Smart about Substance Abuse

The positive influences of the mass media contribute richly to students’ formal and informal education. But the negative media influences can promote unhealthy, risk-taking behaviors among teens, including substance

abuse.

Drug Free Pennsylvania’s The Media Straight Up! Critical Thinking Skills for Pennsylvania’s Youth helps students become better decision makers by developing the critical thinking skills necessary for making informed choices.

The Media Straight Up! provides media literacy training for educators, prevention specialists, and others. The training focuses on integrating media literacy into core school curriculums, effectively using media in the classroom, and creating teacher-facilitated, but youth-produced

anti-drug messages.

Focusing on media literacy is timely and vital because…

  • The volume of advertising to children has increased significantly;
  • Privatization of children’s media use has increased;
  • Advertising strategies are more invasive; and
  • Studies show a substantial relationship between children’s viewing of tobacco and alcohol ads and positive attitudes toward consumption of these products.

Parents

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business

Many corporate leaders understand that problems with children can

cause parents to worry, become distracted and lose their workplace

focus, thus decreasing productivity.

Drug Free Pennsylvania provides an on-site training program for

parents – Straight Talk workshop. It’s definitely worth visiting!

The program teaches employees how to talk to their children about

drugs, to encourage healthy behaviors, and to be an effective role

model. Such a knowledge can help your children greatly in the near future.

Your company can benefit from sponsoring this workshop because it

improves employees’ communication skills and returns their

focus to the workplace, not problems at home. Visit our Contact

Us section for more information about our mission and events.

2001 PA Middle School Survey

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Our events

2001 PA Middle School Survey

 

Pennsylvania Middle School Youth Study Shows Prevention Starts at Home

In May and June of 2001, Drug Free Pennsylvania conducted a statewide survey of Pennsylvania middle school students. Nearly 3,500 public and parochial students in grades six, seven, and eight were interviewed. Key findings included:

  • Students find talking with adults about drugs and alcohol valuable – 82% of those surveyed considered discussions about drugs as helpful, while 86% said discussions about alcohol are helpful.
  • When adults in the home talk with them regularly about drug and alcohol use, students said the likelihood of them using drugs and alcohol decreases.
  • Pennsylvania middle school students’ use of various drugs – including cocaine, crack, ecstasy, marijuana and inhalants – is far below national averages.
  • The good news is that Drug Free Pennsylvania anti-drug messages are getting across – 56% said commercials made them more aware of the risks of using drugs.

Prescription Pain Relievers

Categories
drugs
Prescription Pain Relievers

Prescription Pain Relievers

What are Prescription Pain Relievers?

These are opioids, or narcotics.

What are the street names/slang terms for Prescription Pain Relievers?

Codeine, OxyContin, Percocet and Vicodin.

What do they look like?

Tablets and capsules.

How are they used?

Medically, they are prescribed as analgesics, to treat pain. When abused, they are swallowed or injected.

What are their short-term effects?

Relief from pain. In some people, prescription pain relievers also cause euphoria or feelings of well being by affecting the brain regions that mediate pleasure. This is why they are abused. Other effects include drowsiness, constipation and slowed breathing. Taking a large single dose of prescription pain relievers can cause severe respiratory depression that can lead to death. Use of prescription pain relievers with other substances that depress the central nervous system, such as alcohol, antihistamines, barbiturates, benzodiazepines, or general anesthetics, increases the risk of life-threatening respiratory depression.

What are their long-term effects?

Taken exactly as prescribed, pain relievers can manage pain effectively. But chronic use or abuse of opioids can result in physical dependence and addiction. Dependence means that the body adapts to the presence of the drug, and withdrawal symptoms occur if use is reduced or stopped. Symptoms of withdrawal include: restlessness, muscle and bone pain, insomnia, diarrhea, vomiting, and cold flashes with goose bumps (“cold turkey”). Tolerance to the drugs’ effects also occurs with long-term use, so users must take higher doses to achieve the same or similar effects as experienced initially. Addiction is a chronic, relapsing disorder characterized by compulsive drug seeking and use.

What are their federal classifications?

Schedule I

Source

National Institute on Drug Abuse (NIDA)

Click on the link below to download the fact sheet for this drug:

Prescription Pain Relievers Fact Sheet (PDF)

News Center Overview

Categories
media

News Center Overview

 

Drug Free Pennsylvania welcomes working with the media and strives to provide timely and topical information on substance abuse and drug-free workplaces through news releases, statistics, and interviews with experts.

If you are covering a story and need help or want information on Drug Free Pennsylvania’s history, programs or events, then please visit our Contact Us section.