Media Campaign Overview


Media Campaign Overview


Using the Media to Create Awareness

Americans, especially youth, are big consumers of media. The media influences our decisions and actions by informing us about what is going on in our communities and trends in our culture. Drug Free Pennsylvania uses the power of the media to reach young people and their parents with information and positive drug-free messages through these major initiatives:

  • Media Partnership Campaign – Drug Free Pennsylvania works with broadcast and print media across the Commonwealth to promote anti-drug messages through an ongoing statewide public service campaign.
  • Media Literacy Program – Working through educators, this program teaches students how to critically evaluate the drug and alcohol information they receive from today’s media so they can make healthy informed choices.

Click here to learn more about our media projects.